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The New LunaWeb Guy

Posted by lunaweb on November 16, 2011 No Responses »

Nov 162011

Steve, the new guy

Hello! As the newest member of the LunaWeb family, I want to take a moment to introduce myself. I joined the team this week as the director of business development. And while I officially started on Monday, I was able to get an early start last week by giving a marketing presentation at BarCamp Memphis last Saturday which LunaWeb spearheads for LaunchMemphis every fall. If you aren’t familiar with BarCamp, it’s a un-conference that has an international presence that we’ve been heading-up in Memphis for the past four years. (All of the presentations/topics are determined by attendees’ votes first thing in the morning – hence an “un-conference”). BarCamp is focused on the Web, tech, gadgets and how it’s all impacting the community and business. So, it was a great event for learning and networking.

I’m excited to join the LunaWeb team! Having spent the past few years developing online marketing efforts, I’m happy to join a company whose main goal is to help their clients effectively grow their businesses online.

I’d love to connect with you online. I’m on LinkedIn and Twitter. I can also be reached by email: steve [at] lunaweb [dot] com (it’s typed this way to avoid spambots). Please let me know if I can be of service to you.

I look forward to seeing you online!

Best,
Steve Phipps

P.S. Below is a copy of my presentation from BarCamp. Please share your thoughts on any great (or not so great) campaigns that I didn’t cover.

Marketing Campaigns That Killed It (and some that didn’t)

View more presentations from Luna Web

Along with LaunchMemphis, LunaWeb recently co-hosted TribeCamp, a day-long conference on social media, web topics and professional development. We’ll be posting notes from some TribeCamp sessions over the next couple of weeks. The posts will be on a variety of topics, from social media to production to content.

Writing for the Web – Elizabeth Cawein

DON’T DO THIS!!!!

Really, folks. Typing in all caps is just unnecessary and annoying, and makes people want to abandon your blog as fast as their mice can hit the Back button. But, short of that preference, Elizabeth Cawein’s “Writing for the Web” session was not dictatorial on grammar. After all, the less formal nature of blogs and some websites may lend themselves to run-on sentences, incomplete clauses, and maybe even the SELECTIVE use of all caps for emphasis.

The key, Elizabeth says, is to “establish a style and stick to it.” That might include choosing a particular style manual (like MLA or Chicago), but mainly it’s about your tone and topics. If you write a funny blog about your dog and sudden throw in a cooking post, people are gonna be scratching their heads.

Your style will also determine the proper length of your posts. Shorter is better in general, but depending on your content and how engaging it is, people might be willing to commit to a longer post. Even so, Elizabeth says she tries to keep her posts under 500 or so words.

Elizabeth also emphasized the importance of reading and then re-reading your post to check for misspellings and (unintentional) grammatical errors. Even if you’re writing in a lighter, fun style, there’s still no excuse for errors that make your post difficult to read.
Then, tag tag tag!

MLGW scores big in social media

Posted by lunaweb on June 15, 2009 4 Responses »

Jun 152009

$Stormy Weather: Lightning by Sabrina Campagna on Flickr.\$

"Stormy Weather: Lightning" by Sabrina Campagna on Flickr."

EDIT: A direct message from MLGW on Twitter requested that we change the headline to reflect that they weren’t aiming for attention, but rather that they were just trying to help. That’s the main point of this story, so we’re happy to comply. (Once again, thanks for the good work, MLGW!)

Severe weather tore through Memphis Friday, June 12. The weather knocked out the transmitter for the local public radio station, and the digital television switch ensured that anyone left without a converter box couldn’t rely on local television for breaking weather news (and several thousand Memphians were left without power anyway). So where did people turn for the news?

They turned to cell phone-friendly microblogging service Twitter.

When the storms hit, even local news turned to Twitter for information about how people were faring. The Commercial Appeal was the only news source actively tweeting during the event, though its news was scant at first (it’s hard to tweet from a cell phone in a basement with neither WiFi nor cell service), but once they got out of the basement, the main source that the CA was using was the suddenly very active Twitter stream of Memphis Light, Gas, and Water.

MLGW, over the course of about 72 hours from early Friday evening to mid-morning Monday, sent out over 880 tweets, mostly either @replies or information directly relating to the outages. Only the people at MLGW know how many direct messages they sent, but judging from how many times they told people to check their DMs, it’s up there around that 880 mark.

And though their followers have drastically increased (1,265, up from around 400 early Friday evening), what really sets their tweeting apart is that they haven’t changed their tactic: responding to every customer question possible.

LaunchMemphis Enjoys the View at Techfuel

Posted by lunaweb on February 24, 2009 No Responses »

Feb 242009

LaunchMemphis’ latest TechFuel networking event was all about atmosphere. This past Thursday, Memphis technologists, media, creatives and entrepreneurs assembled at the top of Clark Tower to meet old friends, make new connections and have a great time doing it. The evening was graciously sponsored by MPACT Memphis, who share LaunchMemphis’ mission to promote growth in the Memphis entrepreneurial community.

The LaunchMemphis group has been hosting these networking evenings as part of its ongoing effort to bring focus to entrepreneurial activities in Memphis, TN, and to deliver new technology business startups to the economy. The organization was very successful in making progress towards this goal last year. In that spirit, they have designed a schedule of events for 2009 that will continue moving Memphis to the forefront of the business community.

Upcoming on the LaunchMemphis Calendar are:

SocialCamp Memphis – March 6 & 7
Location: Memphis College of Art
SocialCamp Memphis is an unconference focusing on Social Media and Social Networking. Just imagine a conference where the morning is comprised of designated speakers/topics, and the afternoon is comprised of focused discussions and impromptu presentations that are decided on by the attendees. There will be a networking event the evening of March 6th, and the main event during the day on March 7. See more information at the SocialCamp site and Facebook page. Register early!

Startup Weekend Memphis 2: Back by Popular Demand – May 29, 30, & 31
Location: EmergeMemphis and Mercury Launchpad
Startup Weekend recruits a highly motivated group of technologists and entrepreneurs to build a community and new business ventures in a weekend in a short 54 hours. These motivated individuals come together form teams and decide what to make. Attendees are responsible for bringing the ideas, desire, and passion and walk out of the room with a brand new businesses launched or started. Startup Weekend is a national program that has once again selected Memphis, TN as one of the cities that it will visit this year. See more information and don’t forget to register.

blogpost by lunaweb is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

The New LunaWeb Guy

@LunaWeb

The Social Expedition Podcast

The Social Expedition Blog

The New LunaWeb Guy

Insights from TribeCamp Pt. 3: Writing for the Web

MLGW scores big in social media

LaunchMemphis Enjoys the View at Techfuel

@LunaWeb

The Social Expedition Podcast

The Social Expedition Blog

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