There’s been a bit of a dust-up over at Twitter regarding security.

Earlier this week, several administrative accounts at Twitter were hacked, revealing several internal documents along with revealing a good deal about Twitter’s corporate culture – things like which programs they use for creating work documents, plans for a reality show, and the fact that they use weak passwordsone of which was the word “password.”

While you can be sure that the social network’s popularity makes it a target for hackers who know how to execute sophisticated attacks, it seems that Twitter’s biggest vulnerability was a lax attitude towards their own security.

It should be noted that, as far as anyone knows, this doesn’t open any security vulnerabilities to the end user.

We all need to take this as a reminder that we should periodically change our own passwords, especially those for online banking accounts and for anything containing information we really care about – our Facebook accounts, for example, contain much information that helps define our identities to the outside world.

Our online passwords are frequently our best – and sometimes our only – defense against identity theft. It is crucially important that these passwords are secure. (Yes, that means using a password other than “password.”

National Public Radio’s All Things Considered did an interesting story in May called “The Search for the Perfect Password.” It contains a lot of useful advice for creating good passwords and some amusing anecdotes about bad passwords.

Some things to avoid when creating new passwords:

  • Simple dictionary words, spelled as such
  • Family information (birthdays, anniversaries, children’s names)
  • Using the same password across services
  • Using only letters or only numbers
  • Leaving the password written on a Post-It note on the desk next to the computer.

Now, we understand that keeping track of a lot of passwords, especially when you’re throwing new ones into the mix all the time, can be daunting – especially if you’re avoiding the Post-It note method, but there are several useful tools to track your passwords. Firefox has a built-in password manager, while there is a piece of software for Mac computers called 1Password that does the same thing. The NPR story above earlier contains many helpful links to solutions such as those.

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Jun 152009
Stormy Weather: Lightning by Sabrina Campagna on Flickr.\

"Stormy Weather: Lightning" by Sabrina Campagna on Flickr."

EDIT: A direct message from MLGW on Twitter requested that we change the headline to reflect that they weren’t aiming for attention, but rather that they were just trying to help. That’s the main point of this story, so we’re happy to comply. (Once again, thanks for the good work, MLGW!)

Severe weather tore through Memphis Friday, June 12.  The weather knocked out the transmitter for the local public radio station, and the digital television switch ensured that anyone left without a converter box couldn’t rely on local television for breaking weather news (and several thousand Memphians were left without power anyway). So where did people turn for the news?

They turned to cell phone-friendly microblogging service Twitter.

When the storms hit, even local news turned to Twitter for information about how people were faring. The Commercial Appeal was the only news source actively tweeting during the event, though its news was scant at first  (it’s hard to tweet from a cell phone in a basement with neither WiFi nor cell service), but once they got out of the basement, the main source that the CA was using was the suddenly very active Twitter stream of Memphis Light, Gas, and Water.

MLGW, over the course of about 72 hours from early Friday evening to mid-morning Monday, sent out over 880 tweets, mostly either @replies or information directly relating to the outages. Only the people at MLGW know how many direct messages they sent, but judging from how many times they told people to check their DMs, it’s up there around that 880 mark.

And though their followers have drastically increased (1,265, up from around 400 early Friday evening), what really sets their tweeting apart is that they haven’t changed their tactic: responding to every customer question possible.

Continue reading »

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Apr 162009

There’s a rumor going around that Oprah has gained control of her eponymous Twitter handle, and that she’ll be posting her first tweet during the show tomorrow. You can imagine what kind of immediate impact that this will have on the service.

As a result, we’ve been thinking a lot about the recent explosion in popularity of Twitter.

There used to be a standard progression for people making their way through social media.

The online presence of the first digital natives seemed to evolve from writing online journals read by only four or five people to maintaining MySpace and Facebook profiles with a few dozen friends on to full-fledged blogs and Twitter accounts accessible by the general public.

Digital Natives at Work by Gerard Bierens on Flickr.
“Digital Natives at Work” by Gerard Bierens on Flickr.

Though other sites and services empowered them to take those steps, Twitter seems to have been the triggering mechanism for making social media into a more truly mainstream phenomenon.

Twitter’s simplicity took the focus off of the means of communication and put it right onto the communication itself.

It may have been that simplicity, along with the suddenness of communication via Twitter, that led mainstream media to embrace it as a way to get information to consumers as quickly as possible. National Public Radio and the New York Times, for example, have been using Twitter since the network was still in relative infancy.

Even celebrities of all kinds have embraced Twitter, from TV Host and comedienne Ellen Degeneres to basketball player Shaquille O’Neal to songwriter Colin Meloy.

Twitter has officially broken down the barriers between the common person and celebrity. We here at LunaWeb have to wonder if this is why people who haven’t really dipped their toes in the waters of social media are now doing cannonballs into the deep end of Twitter.

If so, this marks not so much a gradual evolution in people’s progression through social media as a sudden mutation.

Whereas the digital natives eased themselves in, this new flock of Twitter users seems to be jumping right into using publicly accessible forums.

It’s exciting to watch. Especially considering that many of these new users aren’t digital natives at all. They’re immigrants to the internet world. By jumping in like they have, they’re expressing a newly empowered willingness to learn a new – online – dialect.

Once these new digital immigrants are acclimated and fluent, however, and they decide they need something other than what Twitter has to offer, where do they go?

Will they behave like a flock of migratory birds, moving almost as a single organism, or will they simply quietly disperse, as though the party has ended?

One (completely unresearched) impulse, based on Facebook’s near-simultaneous bump in membership, is to say that this new social wave is like a flock of birds. It’s not exactly predictable, but it undulates gracefully, pulsing with each new possible direction.

Flock of Birds by Picture Perfect Rose on Flickr.

"Flock of Birds" by Picture Perfect Rose on Flickr.

Here at LunaWeb, we’ve been giving a lot of beginning social media lessons to our clients. We’re thinking about opening these up to the public. If you’re part of this new wave of users, please sound off in the comments. Let us know what you’d like us to cover.

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blogpost by lunaweb is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

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The fun doesn't stop

Posted by lunaweb on April 9, 2009 No Responses »
Apr 092009

Last week was a busy week. Not only did we have the Social Media Expedition breakfast, but we gave a half-day workshop for the Grizzlies Foundation.

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The workshop, held at Second Presbyterian Church in Memphis focused on the ways non-profit organizations can use social media to promote their message and attract supporters. We had representatives from over 50 local non-profits show up.

By all accounts, everyone was grateful and eager to learn why and how Facebook, Twitter, and blogging can all be great tools to spread your organization’s message.

But one busy week can lead to another, and another after that.

April 16, for example, marks the second time we’ll be holding TwilightCamp, the evening time equivalent to our Social Media Expedition Breakfasts. It’s the same idea, plenty of time to learn and network with fellow Memphians, and with those core conversations to tap your new friends’ minds for answers to your social media questions.

Twilight Camp will take place from 5 p.m. until 7 p.m. We’re still not sure on the location- we want to be sure we can fit everybody, so please RSVP immediately.

And then, on April 23, Launch Memphis, along with Southern Growth Studio, is hosting Tech Fuel, a combination private workshop and open panel discussion. This time around, the theme is “Mastering the New Modes: Insights and Innovations from the Blending Worlds of Technology, Marketing, and Culture.”Adrian Ho and CC Chapman: Mastering the New Modes, hosted by Launch Memphis and Southern Growth Studio

The speakers for this event are Adrian Ho of Zeus Jones and C.C. Chapman of The Advance Guard. These two are leaders in innovation at the blurring intersection of marketing, interactivity, and user experience.

You’ll need to reserve your seat for the private workshop in advance. You can do that through the Launch Memphis website.

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blogpost by lunaweb is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

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