The Social Society

Posted by lunaweb on August 21, 2009 No Responses »
Aug 212009

On August 20th, Dave Barger of LunaWeb was able to share his thoughts on the Social Web at the Society of Entrepreneurs‘ roundtable luncheon. The meetings are held monthly and feature speakers and topics geared towards Memphis businesses.

Dave Barger and Roundtable Attendees

Dave Barger and Roundtable Attendees

Dave was able to share his insight into Social Media, not as something that can be broken down into check boxes with “power tips,” but as a philosophy and a conscious decision made by a business organization to provide transparency where there were once barriers. He discussed the tendency by Social snake oil peddlers to oversimplify and invent formulas for something that should never be reduced to mindlessly executed tasks, but should be a sincere attempt to create relationships with your customer base.

He mentioned that businesses must consider the time investment that it takes to do Social Media well, and start small by finding out where their customers are and creating a presence there instead of trying to do everything at once.

It was a great turnout and plenty of excellent questions from the crowd after the presentation. You can look for the full audio and video to be posted on the Society of Entrepreneurs site in the near future.

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There’s been a bit of a dust-up over at Twitter regarding security.

Earlier this week, several administrative accounts at Twitter were hacked, revealing several internal documents along with revealing a good deal about Twitter’s corporate culture – things like which programs they use for creating work documents, plans for a reality show, and the fact that they use weak passwordsone of which was the word “password.”

While you can be sure that the social network’s popularity makes it a target for hackers who know how to execute sophisticated attacks, it seems that Twitter’s biggest vulnerability was a lax attitude towards their own security.

It should be noted that, as far as anyone knows, this doesn’t open any security vulnerabilities to the end user.

We all need to take this as a reminder that we should periodically change our own passwords, especially those for online banking accounts and for anything containing information we really care about – our Facebook accounts, for example, contain much information that helps define our identities to the outside world.

Our online passwords are frequently our best – and sometimes our only – defense against identity theft. It is crucially important that these passwords are secure. (Yes, that means using a password other than “password.”

National Public Radio’s All Things Considered did an interesting story in May called “The Search for the Perfect Password.” It contains a lot of useful advice for creating good passwords and some amusing anecdotes about bad passwords.

Some things to avoid when creating new passwords:

  • Simple dictionary words, spelled as such
  • Family information (birthdays, anniversaries, children’s names)
  • Using the same password across services
  • Using only letters or only numbers
  • Leaving the password written on a Post-It note on the desk next to the computer.

Now, we understand that keeping track of a lot of passwords, especially when you’re throwing new ones into the mix all the time, can be daunting – especially if you’re avoiding the Post-It note method, but there are several useful tools to track your passwords. Firefox has a built-in password manager, while there is a piece of software for Mac computers called 1Password that does the same thing. The NPR story above earlier contains many helpful links to solutions such as those.

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Jun 302009

If you’ve managed to make it past your 2nd grade P.E. class you’ve learned that there are some people who just don’t like to play by the rules. There was the kid who didn’t go “out” in dodgeball when the coach wasn’t looking, the one who didn’t study for the test and read off of yours instead and the one who stepped to the front of every lunch line.

While things change and people grow up, there are always a few people who manage to hold on to this mindset as they step into their professional lives. The rules are irrelevant to them and the rest of us get left in the dust. Social Media has been riddled with spammers and even legit companies trying to get ahead by circumventing the rules of the platform.

Dont cheat by quinn.anya on Flickr

"Don't cheat" by quinn.anya on Flickr

LunaWeb has fallen victim to one of these social delinquients as of late in the flurry of excitement surrounding Facebook’s new vanity URLs.

When the URLs were first released they were only available to individuals and Public Profiles with more than 1000 fans. While we weren’t huge fans at being left out of the loop (we don’t have 1000 fans but we’d love it if you were one) we bade our time until Facebook allowed the smaller pages to start claiming URLs.

This past Sunday night we logged in at the appointed time to claim our vanity URL at long last, only to discover it had been done several days before by an individual profile from a person suspiciously named LunaWeb Agence. Apparently a French company of the same name created a fake profile for the purpose of snagging the URL before anyone else did.

You can bet we’ll be taking this issue up with Facebook and we’ll keep you posted on what happens. Until then… play fair.

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Earlier today ReadWriteWeb posted about Facebook’s impending Public Status Updates under the title “The Day Facebook Changed Forever: Messages to Become Public By Default.”  The post had made some assumptions based on Facebook’s blog post “More Ways to Share in the Publisher” AND empirical results obtained from actually using the new feature.  The problem was the new feature being tried was still buggy. The actual functionality and the functionality described in the blog post did not match. The actual experience trumped the described functionality in the blog post.

At first glance, it might seem that ReadWriteWeb jumped the gun and will take some credibility hits. However, the abstract nature of written specifications prevails and thus they are naturally discounted, even ignored, when there are hands-on opportunities to observe the (specified) behavior.

This makes the case for prototyping. To some, it may also substantiate a process involving hands-on interface and functional development before expending effort on detailed specifications (and given the situation, to question the utility of detailed specifications at all).

The argument for or against detailed specifications will never end.

Arguably, in verifying their source, ReadWriteWeb did what comes naturally (and even made a screencast video of it to further communicate the functionality).

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