Dave Barger and Roundtable Attendees

Dave was able to share his insight into Social Media, not as something that can be broken down into check boxes with “power tips,” but as a philosophy and a conscious decision made by a business organization to provide transparency where there were once barriers. He discussed the tendency by Social snake oil peddlers to oversimplify and invent formulas for something that should never be reduced to mindlessly executed tasks, but should be a sincere attempt to create relationships with your customer base.

He mentioned that businesses must consider the time investment that it takes to do Social Media well, and start small by finding out where their customers are and creating a presence there instead of trying to do everything at once.

It was a great turnout and plenty of excellent questions from the crowd after the presentation. You can look for the full audio and video to be posted on the Society of Entrepreneurs site in the near future.