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Along with LaunchMemphis, LunaWeb recently co-hosted TribeCamp, a day-long conference on social media, web topics and professional development. We’ll be posting notes from some TribeCamp sessions over the next couple of weeks. The posts will be on a variety of topics, from social media to production to content.

Capturing Light

Presented at TribeCamp by Justin McGregor
When the shot matters, you don’t want to miss it because you’re fiddling with your camera’s exposure settings. It’s just got to come naturally, says Justin McGregor, and step one is learning about aperture, ISO, and shutter speed. Then, go play with your camera until adjusting these elements is like second nature.
“Capturing Light” was an exposure 101 course for photography beginners. Justin went over the definitions and basic principles of aperture, ISO, and shutter speed, and then tossed out a few great photography websites and blogs to check out!

The Social Society

Posted by lunaweb on August 21, 2009 No Responses »

Aug 212009

On August 20th, Dave Barger of LunaWeb was able to share his thoughts on the Social Web at the Society of Entrepreneurs‘ roundtable luncheon. The meetings are held monthly and feature speakers and topics geared towards Memphis businesses.

Dave Barger and Roundtable Attendees

Dave was able to share his insight into Social Media, not as something that can be broken down into check boxes with “power tips,” but as a philosophy and a conscious decision made by a business organization to provide transparency where there were once barriers. He discussed the tendency by Social snake oil peddlers to oversimplify and invent formulas for something that should never be reduced to mindlessly executed tasks, but should be a sincere attempt to create relationships with your customer base.

He mentioned that businesses must consider the time investment that it takes to do Social Media well, and start small by finding out where their customers are and creating a presence there instead of trying to do everything at once.

It was a great turnout and plenty of excellent questions from the crowd after the presentation. You can look for the full audio and video to be posted on the Society of Entrepreneurs site in the near future.

Facebook Searches for New Functionality

Posted by lunaweb on August 14, 2009 No Responses »

Aug 142009

Facebook’s search tool has never been considered the crown jewel of the Social Networking site. This past week however they rolled out new functionality that breathed much-needed life into the struggling search bar.

Dave Barger of LunaWeb does a great job showing us exactly how these new additions may change the way you use Facebook:

This upgrade, along with Facebook’s recent acquisition of social aggregator FriendFeed (made up of several former Google employees), seems to foreshadow big news in the upcoming months for the site’s search feature and who knows what else…

The journey from an idea for a new startup to a working, successful business is a confusing and dangerous one. Real, practical advise from objective outsiders can make all the difference in helping a fledgling venture reach its goal.

LaunchMemphis, with Mercury Technology Labs, is hosting the Business Plan Boot Camp, where new entrepreneurs will be given a push towards business success. Experts from several fields will be on hand with hard-earned advice, while attendees can get tailored feedback on their business plans in several break-out sessions.

Covered topics will include:

Business plan development
Legal issues for entrepreneurs
Marketing
Financial considerations for entrepreneurs
Gaining funding
Finding investors

LaunchMemphis’ goal is to foster entrepreneurial growth within the Memphis community. The group is non-profit and the cost for the Boot Camp is $60 for two days filled with insight (lunches included).

The two sessions will take place on August 15th and 22nd from 9:00 a.m. – 2:00 p.m. at the Mercury Launchpad located at:

EmergeMemphis, Suite 133
516 Tennessee Street
Memphis, TN 38103

For more information email Chris@LaunchMemphis.com or call (901) 628-4657.

Don’t forget other important dates coming up:

BarCamp Chattanooga
July 25
Chattanooga, TN

Social South (SoSo)
August 21 and 22
Birmingham, AL

SocialCamp Memphis (Organized by LunaWeb through LaunchMemphis)
September 19
Memphis, TN

WordCamp Birmingham
September 27 and 28
Birmingham, AL

BarCamp Nashville
October 17
Nashville, TN

BarCamp Memphis (Organized by LunaWeb through LaunchMemphis)
November 14
Memphis, TN

Business Plan Boot Camp Launches Your Startup

@LunaWeb

The Social Expedition Podcast

The Social Expedition Blog

Insights from TribeCamp Pt. 1: Capturing Light