While preparing his SoLoMo presentation for SxSW, Dave shared an awesome concept enabling B2B businesses to share and involve community members with their existing relationships with local non-profits. While the functionality of Foursquare isn’t going to change any time soon to officially accommodate this concept, companies can use the app as-is to make it happen.

Our relationship with the folks at SpayMemphis.org embodies the concept. All you need to do  be near LunaWeb and check-in using Foursquare. That’s it! Your check-in nets SpayMemphis.org five bucks. Now, what would that look like if a few hundred of your best friends did the same?

People will participate in the deal because it’s so easy to help a local non-profit, but by doing so they are also becoming more aware of LunaWeb, and the services offered by SpayMemphis.org. It’s turning the Foursquare check-in into a Facebook “Like”. It also removes disdain from those guilty of a “drive-by check-in”.  It’s a win-win-win.

Our next step is to enable the community member to donate directly to Mid-South Spay & Neuter Services after checking-in, and find out more about their service, learn how to volunteer.

We hope that this idea will be copied, embellished upon and used throughout Memphis. The attendees of the SxSW session definitely took note, but were hopeful the idea will take off here in Memphis. So far, the concept has been very well received.

Topics include:

• Webpage optimization, how make your web pages more effective.
• Increasing Facebook fans via social ads.
• All things Google+, Google+ pages, +1 and G+ buttons.
• Of course one of the fastest growing websites ever – Pinterest, what it is and how people are using it.

LunaVersity is a quarterly event hosted by LunaWeb. This intimate classroom type discussion is designed to keep attendants up to date with how people use the web and web technologies.

Qualified candidates will:

• Know the differences between the several DOCTYPEs and how to code for each
• Be able to carve PSD files into functional pages using purely CSS for styling
• Be able to carve new and fix existing websites to look and function the same across supported browsers
• Be able to integrate back-end code with front-end code
• Be able to modify and update Flash SWF files built using ActionScript 2.0 or 3.0
• Be able to create new and modify existing jQuery code
• Be familiar with current HTML Standards (HTML 4.01 Transitional and XHTML 1.0 Transitional mostly)
• Be familiar with current CSS Standards
• JavaScript
• Have experience with Adobe Photoshop
• Have experience with Adobe Flash
• Basic Classic ASP, PHP, ColdFusion, and ASP.Net knowledge for front-end integration (or the ability to learn it, as necessary)

We’d love to see someone who also:

• Uses progressive enhancement methodologies to build websites
• Follows semantic HTML methodologies
• Is able to build unobtrusive JavaScript features
• Is able to carve new and fix existing websites to look and function the same across all browsers
• Is able to carve layouts that allow for dynamic user content
• Knows what CSS media types are and how to use them
• Knows the differences between GIF, PNG-8, PNG-24, and JPG files and how to optimize all images for quality maximization and size reduction
• Able to keep a URL/folder structure clean and intuitive where everything is easy to find and very little sifting needs to be done
• Knows and uses ALT attributes

About Us:
We are an established company that thinks like a startup. We are professionals who take our business and our fun seriously. We care about our team, our clients and our community. We are flexible and are continually learning new things. We are looking for people who help us deliver great client experiences and grow our business.

To Apply:
Send us your resume (careers [at] lunaweb [dot] com) with “Front End Dev.” as the subject. Tell us in a few paragraphs why you would be a great addition to the LunaWeb team. And please include references – we do check.

Summary:
LunaWeb is looking for a full time account manager who will be responsible for managing multiple client projects, ensuring timely delivery of our services and providing awesome client experiences.

Specific responsibilities include:
• Serving as primary account contact for multiple clients
• Managing multiple Web/software development projects at a detailed, hands-on level (includes time/resource management)
• Ensuring projects stay on budget and on time
• Planning client projects
• Communicating technical information to variety of people
• Delivering great customer/client experiences
• Relationship management
• Selling additional services to existing clients
• Communicating with the client and internal teams through various channels
• Quality assurance

Desired skills and experience:
To be successful in this position, one must thrive in a fast, changing environment; enjoy providing great client experiences; think strategically; and get things done on time. Here are some specifics we’re looking for:
• Minimum 3 years of experience in similar account management role
• Bachelor’s degree
• Track record of delivering excellent client experiences, preferably with larger accounts
• Experienced in managing multiple projects
• Basic knowledge of html (preferred)
• Basic knowledge of software/web development
• Effective decision-maker
• Great communicator: verbal and written
• Comfortable with technical conversations
• Experience in project management or project coordination is a big plus

About Us:
We are an established company that thinks like a startup. We are professionals who take our business and our fun seriously. We care about our team, our clients and our community. We are flexible and are continually learning new things. We are looking for people who help us deliver great client experiences and grow our business.

To Apply:
Send us your resume (careers [at] lunaweb [dot] com) with Account Manager as the subject. Tell us in a few paragraphs why you would be a great addition to the LunaWeb team. And please include references – we do check.

I asked the audience if anyone had ever heard the phrase, “dancing on a shifting carpet”. Since it’s so integral in my life, I was quite surprised when no one had. Dancing on a shifting carpet speaks to one’s ability to maintain grace and poise, while the ground moves unpredictably. During the most chaotic times, I draw upon Grace Kelly and Fred Astaire.

However, it also fits when developing an online marketing campaign. There can be so many variables, so much research to be compiled and compared, that a clear picture of valuable action may not become clear until the final few hours.

The information to be included in the campaign, will change from company to company, client to client, based on a number of variables. Of course, there are a few basics to be included: recommended placement, placement target audience, ad sizes, etc.

However, when deciding between contextual advertising, behavioral, or retargeting; static or flash; networks or affiliates – the inter-relationships can be complicated. It takes cunning and skill, along with grace and poise, to make sense of it all.

I cover a lot of this in my presentation.  So take a look at the slides below, and give me a call if you’d like to learn more.  Until then, keep dancing!

Maurrean
901-888-5862

Steve, the new guy

Hello!  As the newest member of the LunaWeb family, I want to take a moment to introduce myself.  I joined the team this week as the director of business development.  And while I officially started on Monday, I was able to get an early start last week by giving a marketing presentation at BarCamp Memphis last Saturday which LunaWeb spearheads for LaunchMemphis every fall.  If you aren’t familiar with BarCamp, it’s a un-conference that has an international presence that we’ve been heading-up in Memphis for the past four years.  (All of the presentations/topics are determined by attendees’ votes first thing in the morning – hence an “un-conference”).  BarCamp is focused on the Web, tech, gadgets and how it’s all impacting the community and business. So, it was a great event for learning and networking.

I’m excited to join the LunaWeb team!  Having spent the past few years developing online marketing efforts, I’m happy to join a company whose main goal is to help their clients effectively grow their businesses online.

I’d love to connect with you online.  I’m on LinkedIn and Twitter.  I can also be reached by email: steve [at] lunaweb [dot] com (it’s typed this way to avoid spambots).  Please let me know if I can be of service to you.

I look forward to seeing you online!

Best,
Steve Phipps

P.S.  Below is a copy of my presentation from BarCamp.  Please share your thoughts on any great (or not so great) campaigns that I didn’t cover.

• Neighbor paints house. Other neighbors follow suit.
• Neighbor cuts grass, and incites other neighbors to mow.
• Discount drinks for Bar/Pub regulars in order to have a “crowd” that will draw full-price paying customers. Likewise coffeeshop people hanging out / leaching the wifi, draw paying customers.

Whether in competition or acceptance, time and time again, a significant number of game mechanics are socially oriented. Because we all have different values, not all game mechanics work with all people.  A spirited gender discussion ensued (in the room, there were 3 women and 17 men). It was pointed out that much of the classic “game” discussion and history of games was centered about males.  Farmville was pointed out as an exception. The professor from Sanford shared that in the dorms there, XBoxes & the like were only found in the male dorms (and none in the female dorms). He also compared the gender definition of success in comparing tale of     Books The Science of Influence – Looks at influence from a scientific marketing approach. Game Based Marketing – Talks about types of tactics   Incremental Incentives Automatic Effortless An app can’t solely be a series of game elements.  It must have other substance, and game mechanics can be used to enhance.   Dan Pink on The Surprising Truth about what Motivates Us http://www.ted.com/talks/robert_wright_the_evolution_of_compassion.html     http://en.wikipedia.org/wiki/Neuromarketing http://techcrunch.com/2010/08/25/scvngr-game-mechanics/

Scrible
Ever wish you could treat the web a little more like a textbook? Take notes in the margins, highlight text, and add sticky notes? BAM. Scrible to the rescue. A must for online researchers, this Javascript based add-on is a cinch to install. Head to their website and literally just drag the button into your bookmarks toolbar. Now you’ve got all the tools you’ll need in a totally convenient drop-down toolbar. PLUS you can save annotated webpages, or email them to colleagues!

SignNow.com
What a fantastic, simple, and useful idea. Need to sign a doc that’s been emailed to you? Forget printing, signing, scanning, and emailing it back. Upload it to SignNow’s bank security-level server, use their online tool to sign with your trackpad or even your mobile phone, then email the doc without wasting any paper or fighting with a scanner. SignNow deletes all your finished documents, it’s 100% legal and it works on iPhone, Android, and all computer browsers.

Brainscape
Digital flashcards aren’t a new idea, but these are a little different. Instead of just flipping the card to show you the answer, the program also has you rate your confidence in your answer so it knows how often to bring that card up in your deck. Plus, you can choose from their extensive range of already-made flashcard decks (on subjects ranging from SAT vocab to French conjugations to cocktail recipes), or you can make your own!

BeyondCredentials.com
We’re adding this tool to the list as something students should check out, but we’re also going to issue a warning with it. The idea is an online professional resume, with areas for a cover letter, writing samples, and other portfolio materials – and the layout is really quite nice. The site is, however, only available to those attending the country’s top 300 accredited universities who also have a GPA of higher than 3.0. How do they check that? Good question. Their FAQs don’t really provide a straight answer, and some of the statistics tossed around their site also seem a little fishy. Check it out, but don’t think this is gonna do away with a good old-fashioned paper resume anytime soon.

Chore Pad Keep your ongoing chores organized with this super-handy app, which will not only let you make a list of chores, but will also reset them every day, week, or after any number of days you specify. Plus, you can add all the members of your family as users and divide up the chores among them! Then, assign points to each task, and let your family collect them for prizes. Promise the kids ice cream when they get to 10 points, and they’ll rush to get their chores done! ($2.99 /

Feng Shui Bagua Map Discover your inner peace by rearranging your furniture! We’re sure it’s a little more complicated than that, but a little change of decor might be just the ticket to getting your zen on. ($1.99)

ColorSnap by Sherman Williams Get ambitious and repaint! This app will let you browse the whole catalogue of Sherman Williams paint colors, and, even better, you can snap a photo of any color that catches you eye and match it to a paint color. Then use the app to create a whole custom palette for your room and head to Home Depot! (Free)

LockBox Don’t limit your Spring organization efforts to your home, though! If you haven’t already invested the time and effort into setting yourself up a password keeper, we highly recommend it. This app will reduce the number of passwords you have to remember from dozens (maybe hundreds!) down to one. With strong encryption and an easy interface, this app will keep all your passcodes, account numbers, and sensitive data under lock and key, but right in your pocket. (Free)

Tracknburn While you’re hard at work, don’t forget about getting your health in ship-shape, too! Put your diet and exercise routine in order with this all-in-one fitness app. Track your weight, calories, and work-outs with a tap. The app even includes a database of restaurant menu calories, for when you’re eating on the go. You’ll be ready for summer in no time!

Screen Cleaner And, finally, a “screen cleaning” app for your iPhone that will set a puppy of your choice licking away at the grime that collects on your screen. How cute is that? (Free)

Good luck with your Spring Cleaning!