Dec 232010

It’s hard to remember a Christmas in recent years when someone hasn’t made reference to Facebook. “According to her last status update, Jane went into labor 20 minutes ago!”

If you’re known as the family geek, chances are you’ll be asked for a Facebook tutorial. If not, it can break awkward family silence at the dinner table. So, we’ve put together a list for you (think of it as your Christmas present) of what we think are some important guidelines for those just joining Facebook.

Top 5 Facebook tips to share with Grandma:

    facebook requests

    Too Many Requests!

  1. Know the difference between Facebook messages and wall posts – and use it.
  2. Don’t friend people you don’t know.
  3. Don’t overload with invites to groups, games, or events. (Simply because it’s annoying).
  4. Know your privacy settings. Who sees your information?*
  5. If privacy settings disappeared and everything on Facebook were suddenly public to the world, make sure none of that content would ruin your life.

Facebook Privacy

*You can also assign each friend to a list you create. Make a list for family, colleagues, friends, etc. to ensure that what you share is received by the appropriate people. You might end up quite embarrassed if you are not careful. See the following photo for an example:

Make a list!



For a comical collection of disasters, refer to Facebook Fails. We recommend setting up a projector screen and searching through this as opposed to watching Home Alone. Happy Holidays, everyone.

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Nov 032010

We tuned into today’s Facebook event live via http://apps.facebook.com/facebooklive.

Amazingly, the last three months where we’ve had a Social Expedition breakfast, Facebook has also released big news. Today is no exception and boils down to three main points:

  • Single Sign-on for mobile
  • Location API’s
  • Deals

Here are the key takeaways:

Single Sign-on for Mobile

Think Facebook Connect, but for mobile. Here’s how it works (on your phone): login to Facebook, and then access Foursquare (or other participating app) without having to type a unique username and password for Foursquare. This same functionality has existed on the desktop for a while, but hasn’t existed with mobile apps until now. This saves a huge amount of login frustration.

Location API’s

Big news here is that you’ll be able to see where your friends have checked-in near your current location. Example: You’re standing outside of LunaWeb wondering where to go for lunch. You’ll be able to see that lots of your friends have previously checked in at Memphis Pizza Cafe…

Deals

For anybody following Proximity Marketing over the past few years, here’s a major step forward. Merchants can create deals and make them available to you based on your location (the deals are proximate). So using the above example of standing outside LunaWeb, in looking at Deals you’ll see that Asian Bistro up the street is offering a free appetizer with the purchase of two lunch specials. (Prediction: this will soon evolve into you being able to specify the types of deals you’re interested in and if you’d like them pushed to you, which is one of the original promises of proximity marketing… steps away.)

Also, Facebook is giving Android devices more attention than previously (this comes on the heels of news that Android is less than 10% away from iOS (iPhone) adoption and closing). In fact, the brand new Facebook for Android app is released today.

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WordCamp Birmingham 2010 Recap

Posted by lunaweb on September 20, 2010 No Responses »
Sep 202010

This weekend, a few folks from the LunaWeb team embarked on the four hour journey through the foothills of Alabama to attend the third annual WordCamp Birmingham conference.

Mitch Canter of StudioNashvegas led an introductory course that served as a crash course in all things WordPress. Those who attended the class were able to learn the difference in WordPress.com and WordPress.org, as well as the difference between posts vs. pages and plugins vs. widgets. Those with little to no WordPress background were provided with a plethora of knowledge on the platform that has become so much more than a blogging platform. Canter provided links for future use that included: Woothemes.com, WordPress.tv, Vaultpress.com, and WPBeginners.com. See Mitch’s handiwork at StudioNashvegas here.

Another favorite was the Web Typography session with Sara Cannon, who pointed out some great resources beyond TypeKit (which we love), such as CUFON and FLIR.  She showed off some examples of advanced web typography, including some beautiful designs at Lost World’s Fairs. Since the sites are using text instead of graphics, they’re getting a lot more keywords hits on a page! Find Sara’s whole slide show here!

Speaking of keywords, Rebecca Morrow let us know just how important they really are (the answer is VERY). Rebecca clued us in on some tools to pinpoint great keywords, like the Google Keyword Tool and SEOBook. Rebecca has also put her presentation up here at SlideShare.

Of course, this only covers a few of the great presentations at WordCamp Birmingham 2010, but here is a full list of the presentations. And here are some links for the presentations that we could find on SlideShare!

If you know where to find any of the other presentations online, please be sure to comment with a link!

If we could have wished for anything, it would be that the wireless had been a little easier to connect to (it was a 3 or 4 step process), but we had a great time and hope they’ll bring the event back next year!

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Jul 272010

Like anything else from your car to your toaster to your PayPal account – yes and no.

On the business side, it’s great to set up a check-in spot for your headquarters on Foursquare and Gowalla. There is little risk involved, and trends indicate that being present on these location-based services (LBS) will be beneficial to companies as proximity marketing gains momentum. (Proximity marketing: marketing that targets an audience based on their GPS location. Specifically in this case, through your mobile phone. We think this will be big.)

As a personal user, it can be fun to collect badges or prizes, to compete for mayorships, and just see where your friends have checked-in. There are risks, though. The tips below are helpful hints for minimizing risk on Foursquare and Gowalla, but they are by no means guarantees. The very nature of these platforms is to let people know precisely where you are, and there’s no absolute promise that only your friends will ever see that information.

If you accept those risks though, the tips below can help keep your information under your control.

  1. Don’t become Foursquare or Gowalla friends with anyone you do not know. You might receive many requests from acquaintances, local figures, even from the newspaper or a nearby restaurant. You might know the owner of the restaurant, but do you know for a fact they are the ones reading the updates? When we suggest you only friend people you know on Foursquare, we mean a person (not a group) whom you literally do not mind knowing exactly where you are at any given moment. Just stop and think before you hit accept. This may mean you have 3 Foursquare friends, but truly, that’s better than total strangers knowing where you are.
  2. Don’t “tell Twitter.” The second you push a check-in to Twitter, it’s public to the entire world. Hesitate even to let your friends on Facebook see that update. Unlike Facebook and Twitter, Foursquare still has some pretty solid bricks in its “walled garden,” but the second that information gets to other platforms, it is way more likely to become public.
  3. Before you check-in, ask yourself this question, “If all the walled gardens fell and everyone could see everything, would anything really bad happen because of this check-in?” If not (and the cards usually seem to fall that way), go for it!

We hope you will sign up for Foursquare or Gowalla, because they’re wicked fun and they’re catching on. Leave comments with more tips to help people practice safe checking-in!

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