Over on Building 43, Robert Scoble recently sat down with Facebook’s Mark Zuckerberg to talk about the future of that social network. That future is, necessarily, rooted in the history and basic philosophy behind Facebook: the interconnectedness of the whole world.

It’s those connections – both the personal, friend-of-a-friend connections, and the you-like-what-I-like connections based on interests – that make networks like Facebook possible in the first place.

Zuckerberg says in this interview that these connections really drive Facebook’s movement towards a decentralized network – one that behaves less like a website and more like a platform.

Facebook’s great opportunity lies in the vastness of information that people are putting out there – “Through tools like Facebook,” Zuckerberg says, “you can control that.” Facebook’s future is about privacy and having a say in what information people can see about you. He also notes that he believes that “the real thing that makes up a person’s identity is the set of people they’re connected with.”

Using tools like Facebook Connect, people can offer up selected information about themselves – and businesses can begin to tailor their products and services for the people who are coming to them, based on the information they’re recieving about the interests and identities of the people who are coming to them. The interconnectedness that this creates allows for real bonds of trust to be created between people, and softens the cold anonymity of a Web 1.0 world.

Facebook’s goals for the future have a lot to do with the concept of a “social graph” that illustrates the whole interconnectedness that Zuckerberg has been interested in. “Being able to map out all those things in one graph is going to be really valuable for understanding what all those people and things are, and what they’re doing.”

Zuckerberg says that Facebook is moving away from the old school model of value being centralized on one site, based on their experience with the application ecosystem – all of that value lies in the long tail – many applications, with small audiences, bring in far more value than one widespread application.

Having Facebook’s capability for helping users build their identities spread out over many sites will help them capitalize on the long tail of the internet. What’s fascinating about this is that Zuckerberg seems to have learned the lessons of Friendster and MySpace: rather than allow a closed ecosystem like this to suffocate and wilt over time, Facebook is looking out toward the long tail.

By making sure that the system’s vitality is not linked to one site – which may well come in and out of fashion faster than Beanie Babies – Facebook is turning its vitality into longevity. And while collecting this kind of information seems, at first glance, a little Orwellian, Zuckerberg places just such a dystopian future on the opposite end of the spectrum from Facebook.

He believes that by allowing people a say in which information they make public, we can avert the loss of control over our own identities. Facebook really just wants to make it easy for people to integrate their internet lives, thereby making themselves a truly powerful platform for brand and personal identity management. But all of that is in the longer-term future, even if the groundwork is currently being rolled out.

The immediate future, of course, is rooted in smartphones. More people are opting to pick up phones like the Palm Pre or the iPhone that function as tiny computers, and smarter, more powerful applications for those platforms will be the immediate future of social networking.

It should be noted here that Zuckerberg stops well short of calling Facebook’s future a utopia. He has a charmingly grounded sense of Facebook’s place in society – when Scoble says offhand that everyone is on Facebook, Zuckerberg corrects him. “Well, 200,000,000 of them anyway,” he says, as if to say ‘well, it’s only something like 3% of the world’s population on Facebook. We’re not that big a deal.’

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May 072009

After many hours, delays, and modified direction over the past two years, we have proudly launched our new website at LunaWeb.net. It’s a complete redesign from our old site, and connects with several new dimensions of our online presence.

LunaWeb Home Page

LunaWeb Home Page

Redesign

We’ve changed from the old design completely to include a much more colorful interface, as well as Flash on the homepage to keep things interesting – but if you’re on an iPhone, don’t worry, we aren’t going to leave you with the sad-looking question mark cube. We’ve slipped a nice, pretty static image in there. We’ve created a cleaner, updated, friendlier overall look.

Social Media

Social Media made a huge impact on our new presence. We took advantage of tools which allow us to make the site more interactive and conversational. We’ve brought in a Twitter feed that not only shows our tweets, but shows what others are saying about us. Videos that we switch out occasionally will be featured prominently. We also have links that give you one-click access to several of our Social Networking presences so you can join us in the conversation.

New Pages

You’ll find a few new pages on the site that we’re especially proud of. Primarily, new content reflecting our Social Presence offering (we have the most experienced and largest department of Social Media in Memphis). You will also find a link straight to our blog (this very one), which we update with some regularity with related information. There is also a portfolio page that will give you a quick peek at some of the websites we’ve created for our clients.

There’s a lot more new to be seen. Thank you for taking a look at our new home. We hope you like the changes.

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The post “LunaWeb Launches New Site” by lunaweb is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

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Apr 162009

There’s a rumor going around that Oprah has gained control of her eponymous Twitter handle, and that she’ll be posting her first tweet during the show tomorrow. You can imagine what kind of immediate impact that this will have on the service.

As a result, we’ve been thinking a lot about the recent explosion in popularity of Twitter.

There used to be a standard progression for people making their way through social media.

The online presence of the first digital natives seemed to evolve from writing online journals read by only four or five people to maintaining MySpace and Facebook profiles with a few dozen friends on to full-fledged blogs and Twitter accounts accessible by the general public.

Digital Natives at Work by Gerard Bierens on Flickr.
“Digital Natives at Work” by Gerard Bierens on Flickr.

Though other sites and services empowered them to take those steps, Twitter seems to have been the triggering mechanism for making social media into a more truly mainstream phenomenon.

Twitter’s simplicity took the focus off of the means of communication and put it right onto the communication itself.

It may have been that simplicity, along with the suddenness of communication via Twitter, that led mainstream media to embrace it as a way to get information to consumers as quickly as possible. National Public Radio and the New York Times, for example, have been using Twitter since the network was still in relative infancy.

Even celebrities of all kinds have embraced Twitter, from TV Host and comedienne Ellen Degeneres to basketball player Shaquille O’Neal to songwriter Colin Meloy.

Twitter has officially broken down the barriers between the common person and celebrity. We here at LunaWeb have to wonder if this is why people who haven’t really dipped their toes in the waters of social media are now doing cannonballs into the deep end of Twitter.

If so, this marks not so much a gradual evolution in people’s progression through social media as a sudden mutation.

Whereas the digital natives eased themselves in, this new flock of Twitter users seems to be jumping right into using publicly accessible forums.

It’s exciting to watch. Especially considering that many of these new users aren’t digital natives at all. They’re immigrants to the internet world. By jumping in like they have, they’re expressing a newly empowered willingness to learn a new – online – dialect.

Once these new digital immigrants are acclimated and fluent, however, and they decide they need something other than what Twitter has to offer, where do they go?

Will they behave like a flock of migratory birds, moving almost as a single organism, or will they simply quietly disperse, as though the party has ended?

One (completely unresearched) impulse, based on Facebook’s near-simultaneous bump in membership, is to say that this new social wave is like a flock of birds. It’s not exactly predictable, but it undulates gracefully, pulsing with each new possible direction.

Flock of Birds by Picture Perfect Rose on Flickr.

"Flock of Birds" by Picture Perfect Rose on Flickr.

Here at LunaWeb, we’ve been giving a lot of beginning social media lessons to our clients. We’re thinking about opening these up to the public. If you’re part of this new wave of users, please sound off in the comments. Let us know what you’d like us to cover.

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We all know the song, many of us have been on the ride; it is a small world, after all. With Facebook, Twitter, LinkedIn, and other social media sites popping up and making their way to the mainstream every day, it keeps getting smaller. And we’re the ones shrinking it.

What makes us as a species so drawn to creating these connections between one another, whether we even know one another or not? What is it, from a psychological perspective, that drives us to online meeting spaces?

Kris Markman, Ph.D., from the University of Memphis might have an answer. She has been studying the the social impacts of new media since 2001. She’ll be the guest speaker at April’s Social Media Expedition Breakfast, 7 a.m., April 1 at the U of M Holiday Inn. Her presentation will be titled “A Species Driven to Connect.”

A veteran of public radio, Markman is currently collecting research about independent podcasters – those producing programs unaffiliated with traditional media at all.

Be sure to RSVP for this breakfast at MeetUp. Admission is $20, or $15 each for you and a guest.

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