LunaWeb » Barcamp Memphis

Digital Marketing – Tips for Online Media Planning

lunaweb — Tue, 22 Nov 2011 17:15:06 +0000

A few weeks ago, I had the honor of presenting “The Digital Marketing Campaign” at the fourth annual BarCamp Memphis. What a fun day for marketers, programmers, creatives and entrepreneurs!

I asked the audience if anyone had ever heard the phrase, “dancing on a shifting carpet”. Since it’s so integral in my life, I was quite surprised when no one had. Dancing on a shifting carpet speaks to one’s ability to maintain grace and poise, while the ground moves unpredictably. During the most chaotic times, I draw upon Grace Kelly and Fred Astaire.

However, it also fits when developing an online marketing campaign. There can be so many variables, so much research to be compiled and compared, that a clear picture of valuable action may not become clear until the final few hours.

The information to be included in the campaign, will change from company to company, client to client, based on a number of variables. Of course, there are a few basics to be included: recommended placement, placement target audience, ad sizes, etc.

However, when deciding between contextual advertising, behavioral, or retargeting; static or flash; networks or affiliates – the inter-relationships can be complicated. It takes cunning and skill, along with grace and poise, to make sense of it all.

I cover a lot of this in my presentation. So take a look at the slides below, and give me a call if you’d like to learn more. Until then, keep dancing!

Maurrean
901-888-5862

Online Media Planning

View more presentations from Luna Web

Participating in your start-ups

lunaweb — Thu, 27 Jan 2011 05:35:33 +0000

One of the joys we get out of organizing community events like BarCamp for Launch Memphis is enabling a whole lot of sharing and connecting. When we’re lucky, we become aware of some of the inspiration that occurs as a result. It’s a huge reward that can’t be taken to the bank.

In the two months since BarCamp Memphis 3, a new startup has evolved with a team of savvy, community minded, techies; they’ve named their business stiQRd (“stickered”). Since an initial inspiration at BarCamp, subsequent participation in TechCoffees, follow-ups on introductions, and raw determination, stiQRd is in a position to be rolling out their Beta version within the month. As if this weren’t already enough, the stiQRd team of five will also be heading into LaunchMemphis’ 48Hour Launch with solid and inspiring momentum. (check out our Social Expedition podcast interview with stiQRd CEO, Aaron Prather)
stiQRd helps an organization/merchant build loyalty. It does this through enabling loyalty programs designed by the merchants themselves. stiQRd provides loyalty program management and transaction recording via smart phones. Essentially, instead of punching a hole in your frequent shopper card, participants scan a special sticker with their smartphones until some redeemable milestone is reached. Imagine the possibilities!

stiQRd is a Memphis startup company. It’s your Memphis startup too. We must embrace and support all the local startups we feel have potential because we all ultimately benefit. Startups, no matter how small, are a boost to the local economy. Seriously. We are coming into an era where Memphis, in all its funky diversity, is finally finding a way to tap into our own inspiration and ingenuity. We know you want to be a part and to help; Here’s how:

Support local startups by participating and supporting Launch Memphis activities
Learn about the startups that are afoot and support them as individuals and businesses
Give local startups an extra double-shot of consideration

Here’s what you do:

Sign-up to be a beta tester at stiQRd.com
Tell your retailer friends to email stiQRd for more info at social@stiqrd.com
On Twitter, follow @stiqrd and @launchmemphis
On Facebook, LIKE stiQRd and LaunchMemphis (& LunaWeb while there)
Bring your awesome ingeniousness to 48Hour Launch and have an experience you’ll never forget.
If you can’t make it to the entire event, show up at Emerge Memphis at 516 Tennessee St. on Sunday Jan30 at 6:00pm and for when the new startups present their businesses and cheer them on!

What is BarCamp?

lunaweb — Tue, 26 Oct 2010 20:07:40 +0000

With BarCamp Memphis less than 3 weeks away, it seems time to answer the question, “What is BarCamp?”

Let’s begin by deciding what BarCamp is not. BarCamp is not like conference you’ve ever been to. You won’t be served cold coffee or cold speakers, and the topics weren’t previously determined with little or no audience input. NOOOO! BarCamp is a knowledge-sharing event wherein people learn from the presentations, and talk to each other to create the value they personally need from the event. BarCamp is a place for you to participate, learn and share. BarCamp is the un-conference.

BarCamp Memphis is interactive and user-generated. Anyone and everyone who comes to BarCamp is invited to come with a topic in hand and prepared to share. Don’t worry if you’re not a legend, neither are most of our presenters. Rather, these are folks from local or regional companies sharing many of the same challenges. Session formats can be a traditional presentation (with or without slides), a Q&A session, a demonstration, a panel discussion or just about any format of your choosing. Just make sure your topic relates to the web, web technologies, geekery, new devices, etc.

At the beginning of the day, everyone votes on the presentations. The result is the most relevant, informative, and interesting conference possible for all its’ attendees. Said simply, BarCamp Memphis becomes what you want it to be.

BarCamp Memphis will also have rooms set aside for open discussion on the topics that matter to you most (i.e. the ones you create), we call these Core Conversations. There will be panel discussions throughout the day on those subjects where two (or more) knowledgeable folks team up to discuss their chosen topic. Even the traditional presentations are more exciting when you get to pick them yourself.

It’s time for bloggers, techies, marketing profs, entrepreneurs, and geeks to unite again at BarCamp Memphis 2010!

What is BarCamp?
<http://www.barcampmemphis.com>
With BarCamp Memphis <http://www.barcampmemphis.com> less than 3 weeks away, it seems time to answer the question, “What is BarCamp? <http://memphisbarcamp.pbwiki.com/BarCamp%20Memphis%20-%20Dave> ”

Let’s begin by deciding what BarCamp is not. BarCamp is not like conference you’ve ever been to. You won’t be served cold coffee or cold speakers, and the topics weren’t previously determined with little or no audience input. NOOOO! BarCamp is a knowledge-sharing event wherein people learn from the presentations, and talk to each other to create the value they personally need from the event. BarCamp is a place for you to participate, learn and share. BarCamp is the un-conference.

BarCamp Memphis is interactive and user-generated. Anyone and everyone who comes to BarCamp is invited to come with a topic in hand and prepared to share. Don’t worry if you’re not a legend, neither are most of our presenters <http://barcampmemphis.com/topics/> . Rather, these are folks with from local or regional companies sharing many of the same challenges. Session formats can be a traditional presentation (with or without slides), a Q&A session, a demonstration, a panel discussion or just about any format of your choosing. Just make sure your topic relates to the web, web technologies, geekery, new devices, etc.

BarCamp Memphis will also have rooms set aside for open discussion on the topics that matter to you most (i.e. the ones you create), we call these Core Conversations. There will be panel discussions throughout the day on those subjects where two (or more) knowledgeable folks team up to discuss their chosen topic. Even the traditional presentations are more exciting when you get to pick them yourself.

It’s time for bloggers, techies, marketing profs, entrepreneurs, and geeks to unite again <http://barcampmemphis.com/register-now/> at BarCamp Memphis 2010!

BarCamp Memphis!

lunaweb — Thu, 14 Oct 2010 22:23:36 +0000

Mark your calendars!

Mark your calendars! BarCamp Memphis is almost upon us! This year’s event will be Saturday, Nov. 13 – it’s an unconference event – and more than ever before, this year will be steered by the participants. Topics and presentations will be crowd-sourced, possibly even impromptu, and elected by the attendees.

BarCamp Memphis is also seeking any level of sponsorship, from door prize donors, to venue sponsors, to monetary donations. Or you can volunteer your time to the event! To get involved, call us at 901-888-5862, or email us at info@BarCampMemphis.com.

More details at BarCampMemphis.com, mark your calendars! We will see you in November!

We’re thankful for BarCamp-ers

lunaweb — Wed, 25 Nov 2009 22:30:42 +0000

That fateful fourth Thursday is fast approaching, and we’re feeling pretty thankful at LunaWeb — but that probably has less to do with turkey and dressing and more to do with the host of BarCamp pictures we’ve been sifting through this week. We’re thankful for a seamless, successful event, but moreover for the rich community of people and ideas that converged two weeks ago to engage, share ideas and inject new energy into Memphis’ web-tech sphere.

We hosted the event alongside our friends at LaunchMemphis, and we’re already brainstorming on future opportunities. BarCamp was a jam-packed day of sessions on everything from programming to social media as well as a chance to network, build connections and trouble-shoot among peers. It’s events like this one that bring good ideas to Memphis and bring great minds together — we couldn’t be more proud of the results.

You can learn more about BarCamp (or if you were there, look for pictures of yourself!) by watching the video below, and of course check out BarCampMemphis.com, the ultimate source for any and all BarCamp media, from photos to videos to blog posts.

LaunchMemphis Generates Big Money for Memphis

lunaweb — Wed, 21 Jan 2009 22:50:34 +0000

Aside from being a lot of fun, it turns out LaunchMemphis’ 2008 inaugural season was a huge financial success. LaunchMemphis kicked off in May 2008 with a well-attended Tech Fuel event. Things have only gone up since then, with several events having been hosted already, and many more on the horizon.

The best news, however, comes from a recently published LaunchMemphis financial report for 2008. The program, since its inception, has taken $16k in investment capital and produced nearly $500k in economic impact, all right here in Memphis.

This success is attributed to a host of factors. Among them is a very dedicated group of founders dedicated to the growth of Memphis’ entrepreneurial community. Eric Mathews, Dave Barger, Harry Brown, Sridhar Sunkara, Chris Allen, Anna Ivey, Gwin Scott, Douglas Scarboro, Marc Diaz, and Lori Turner have all dedicated immense time and effort into seeing this program accomplish all that it has.

[blip.tv ?posts_id=1699139&dest=-1]

LaunchMemphis also owes a great deal of success to its sponsorship base which has consistently provided funding and resources that have helped maximize the programs potential. FedEx Institute of Technology, Bosco’s Brewing Company, Memphis Regional Chamber, Center City Commission, Sun Microsystems, JumpBox, Cadre5, Flying Circle, Baker, Donelson, Bearman, Caldwell, & Berkowitz, Naked Lion Brewing Company, Starbucks Coffee, Domino’s Pizza, Neely’s Bar-B-Que, Innova, Mercury Technology Labs, Impact Memphis, Red Bull, Open Road Technologies, Small Business Chamber, Red Bull, LunaWeb, and Rendezvous BBQ, all played a crucial role in events over the past year.

Visit the 2009 schedule for upcoming LaunchMemphis events and links to more information.

blogpost by lunaweb is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

BarCamp Memphis is a HUGE success

lunaweb — Tue, 11 Nov 2008 15:43:03 +0000

First of all, a HUGE thanks to everyone who had anything to with making BarCamp Memphis the success it was. Attendees, presenters, volunteers, sponsors, and planners all came together to make BarCamp Memphis a truly great weekend.

The weekend began, staying true to our Memphis roots, at Ground Zero Blues Club in downtown Memphis. We met a lot of wonderful new faces, and found some pleasantly familiar ones there for some great mixing and meeting. The crowd was fun, the food was great, and it really set the mood for our Memphis-style tech conference.

Early the next morning, we were greeted at the Emerge Memphis building by a mountain of Red Bull and a slew of great presentations. Topics varied from Ruby on Rails programming, to RSS feeds. All of our speakers gave home-run presentations including LunaWeb’s Dave Barger demystifying LinkedIn and Mitch Canter teaching attendees to “Make WordPress Dance.” There were also some very passionate words exchanged during a great open conversation about Social Media privacy/etiquette.

Between all of that, and some great Memphis BBQ from Rendezvous, BarCamp Memphis was one of our best events yet with the Memphis community. Thanks again to absolutely everyone who made it possible!

blogpost by lunaweb is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

Making BarCamp Work for You

lunaweb — Wed, 29 Oct 2008 22:40:20 +0000

It’s usually not hard to walk into a conference unprepared and find something useful along the way that you can take back with you. However, since BarCamp Memphis is so much more than a conference, here are some ways you can go about getting the most out of your BarCamp experience.

Come Ready to Present
This is first on the list because it is simultaneously one of the most beneficial and least used BarCamp options. Speaking gets you noticed, helps you network, and lets other people know what your expertise is. Not to mention, sharing helpful info is great for the Karma. In keeping with promoting the sharing spirit of BarCamp, if you come prepared with a topic to present to your fellow Campers, BarCamp Memphis is free for you. Otherwise a small fee will go to help defray the cost of the conference.

What not to do

Don’t turn your presentation into a live infomercial for your company. BarCamp is about learning, networking, and sharing, and people will notice if you’re shamelessly plugging your brand.
Give your presentation a catchy title, but don’t get so focused on it that people can’t figure out what you’re speaking on. Topic clarity helps everyone.

Join the Conversation

BarCamp Memphis is about networking, making connections, and fostering a forward-thinking tech community in Memphis. The presentations will be a great learning experience for everyone, but your biggest benefit for the day will be from the people that you meet. BarCamp will be a focal point for movers and shakers in the tech community and will be a great place where people with ideas can meet people with talent. Don’t let that opportunity go! Bring your business card, shake hands, speak up, share your ideas, and brainstorm for new ones. Whatever you do, you’ll get more out of your BarCamp experience if you avoid being a wallflower.

Vote

BarCamp Memphis is happening right after election day, so the importance of voting should not be lost on anyone. Be sure you arrive early enough to vote on the topics for the day. Voting makes sure that topics of the day are relevant to you, which is, after all, what makes BarCamp different from everything else.

BarCamp Memphis is on November 8! In the meantime, here are some other great blogs about BarCamp to check out!

What is BarCamp?
LunaWeb

Launch Memphis Rocks Social Media in September
LunaWeb

BarCamp Tips
LaLunaBlanca

Attn Entrepreneurs and Would-Be Entrepreneurs: BarCamp Memphis is Coming
Paul Ryburn

BarCamp Memphis Planning Underway
LunaWeb

BarCamp Evolution
LaLunaBlanca

BarCamp Fee Discussion on Twitter
LaLunaBlanca

BarCamp Memphis – Calling All Thought Leaders
One Half Amazing

BarCamp Memphis: November 2008
Conmergence

BarCamp Memphis 2008 – Be There, Share, Learn
LaunchMemphis

What is BarCamp?

lunaweb — Thu, 23 Oct 2008 16:14:43 +0000

With BarCamp Memphis less than 3 weeks away, it seems time to answer the question, once and for all, “What is BarCamp?”

Let’s begin by deciding what BarCamp, most definitely, is not. BarCamp is not every other conference you’ve ever been to. The ones with cold coffee and colder speakers discussing topics that have been decided, possibly months in advance, with little or no audience input. It is not something you go to planning to sit still, look straight ahead, and try not to cough… or snore. It is the un-conference.

BarCamp is interactive and user-generated. There are pre-chosen topics interspersed throughout the day to help start things off. These topics are things that every BarCamper can use (programming languages, social media, social networks). After that, it’s all up to you. Anyone and everyone who comes to BarCamp can come with a topic in hand, prepared to share it with their fellow Campers. When it’s time to begin, you get to vote on exactly you want to hear that day. The result is the most relevant, informative, and interesting conference possible for you, today. Said simply, BarCamp becomes exactly what you want it to be.

BarCamp will have rooms set aside for open discussion on the topics that matter to you most (i.e. the ones you choose). There will be panel discussions throughout the day on those subjects where two (or more) heads are better than one. Even the traditional presentations are more exciting when you get to pick them yourself.

It’s time for bloggers, techies, entrepreneurs, and geeks to unite! Join the conversation at BarCamp Memphis 2008!

LaunchMemphis Rocks Social Media in September

lunaweb — Thu, 11 Sep 2008 18:35:22 +0000

September is poised to be a HUGE month for the Social Media and Tech community in Memphis! Within the next two weeks, Launch Memphis is putting Memphis on the map by hosting three major events featuring innovation and online celebrity.

First on the agenda will be the Sarah Lacy TechFuel event on September 18. The high-profile blogger and author of Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0 is returning to her hometown of Memphis on her way through her User Generated Book Tour. This will be a great night for bloggers, techies, and anyone just looking to network and learn. Best thing is… it’s free.

On the 22nd, just four days after Sarah hits Memphis, Geoff Livingston stops by for a night with the Memphis locals. Geoff is one of the premier “blogging gurus” on the web and the author of Now is Gone: A Primer on New Media for Executives and Entrepreneurs. He has also received some well deserved praise from the likes of the Wall Street Journal and the Washington Post for his work in Social Media.

Last, but most assuredly not least, is the Innovators Luncheon with the Leadership Academy on September 25th at the University of Memphis Holiday Inn. The theme is “Innovators,” and will feature a panel discussion by some of Memphis’ most established and promising entrepreneurs.

You can get details and RSVP information on all these events on the Launch Memphis site.

This is also a great time to get involved in the planning process for Barcamp Memphis! The un-conference is set to be held on November 8th, but planning meetings have already been underway. There are chances to make your voice heard by suggesting speakers, topics, and, of course, getting your name out there by donating to the all-important swag arsenal. Visit the Barcamp Memphis wiki to get involved!