A few weeks ago, I had the honor of presenting “The Digital Marketing Campaign” at the fourth annual BarCamp Memphis. What a fun day for marketers, programmers, creatives and entrepreneurs!

I asked the audience if anyone had ever heard the phrase, “dancing on a shifting carpet”. Since it’s so integral in my life, I was quite surprised when no one had. Dancing on a shifting carpet speaks to one’s ability to maintain grace and poise, while the ground moves unpredictably. During the most chaotic times, I draw upon Grace Kelly and Fred Astaire.

However, it also fits when developing an online marketing campaign. There can be so many variables, so much research to be compiled and compared, that a clear picture of valuable action may not become clear until the final few hours.

The information to be included in the campaign, will change from company to company, client to client, based on a number of variables. Of course, there are a few basics to be included: recommended placement, placement target audience, ad sizes, etc.

However, when deciding between contextual advertising, behavioral, or retargeting; static or flash; networks or affiliates – the inter-relationships can be complicated. It takes cunning and skill, along with grace and poise, to make sense of it all.

I cover a lot of this in my presentation.  So take a look at the slides below, and give me a call if you’d like to learn more.  Until then, keep dancing!

Maurrean
901-888-5862

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Participating in your start-ups

Posted by lunaweb on January 26, 2011 1 Response »
Jan 262011

One of the joys we get out of organizing community events like BarCamp for Launch Memphis is enabling a whole lot of sharing and connecting. When we’re lucky, we become aware of some of the inspiration that occurs as a result. It’s a huge reward that can’t be taken to the bank.

In the two months since BarCamp Memphis 3, a new startup has evolved with a team of savvy, community minded, techies; they’ve named their business stiQRd (“stickered”). Since an initial inspiration at BarCamp, subsequent participation in TechCoffees, follow-ups on introductions, and raw determination, stiQRd is in a position to be rolling out their Beta version within the month. As if this weren’t already enough, the stiQRd team of five will also be heading into LaunchMemphis’ 48Hour Launch with solid and inspiring momentum.  (check out our Social Expedition podcast interview with stiQRd CEO, Aaron Prather)
stiQRd helps an organization/merchant build loyalty. It does this through enabling loyalty programs designed by the merchants themselves. stiQRd provides loyalty program management and transaction recording via smart phones. Essentially, instead of punching a hole in your frequent shopper card, participants scan a special sticker with their smartphones until some redeemable milestone is reached. Imagine the possibilities!

stiQRd is a Memphis startup company. It’s your Memphis startup too. We must embrace and support all the local startups we feel have potential because we all ultimately benefit. Startups, no matter how small, are a boost to the local economy. Seriously. We are coming into an era where Memphis, in all its funky diversity, is finally finding a way to tap into our own inspiration and ingenuity. We know you want to be a part and to help; Here’s how:

  • Support local startups by participating and supporting Launch Memphis activities
  • Learn about the startups that are afoot and support them as individuals and businesses
  • Give local startups an extra double-shot of consideration

Here’s what you do:

  1. Sign-up to be a beta tester at stiQRd.com
  2. Tell your retailer friends to email stiQRd for more info at social@stiqrd.com
  3. On Twitter, follow @stiqrd and @launchmemphis
  4. On Facebook, LIKE stiQRd and LaunchMemphis (& LunaWeb while there)
  5. Bring your awesome ingeniousness to 48Hour Launch and have an experience you’ll never forget.
  6. If you can’t make it to the entire event, show up at Emerge Memphis at 516 Tennessee St. on Sunday Jan30 at 6:00pm and for when the new startups present their businesses and cheer them on!
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What is BarCamp?

Posted by lunaweb on October 26, 2010 No Responses »
Oct 262010

With BarCamp Memphis less than 3 weeks away, it seems time to answer the question, “What is BarCamp?

Let’s begin by deciding what BarCamp is not. BarCamp is not like conference you’ve ever been to. You won’t be served cold coffee or cold speakers, and the topics weren’t previously determined with little or no audience input. NOOOO! BarCamp is a knowledge-sharing event wherein people learn from the presentations, and talk to each other to create the value they personally need from the event. BarCamp is a place for you to participate, learn and share. BarCamp is the un-conference.

BarCamp Memphis is interactive and user-generated. Anyone and everyone who comes to BarCamp is invited to come with a topic in hand and prepared to share. Don’t worry if you’re not a legend, neither are most of our presenters. Rather, these are folks from local or regional companies sharing many of the same challenges. Session formats can be a traditional presentation (with or without slides), a Q&A session, a demonstration, a panel discussion or just about any format of your choosing. Just make sure your topic relates to the web, web technologies, geekery, new devices, etc.

At the beginning of the day, everyone votes on the presentations. The result is the most relevant, informative, and interesting conference possible for all its’ attendees. Said simply, BarCamp Memphis becomes what you want it to be.

BarCamp Memphis will also have rooms set aside for open discussion on the topics that matter to you most (i.e. the ones you create), we call these Core Conversations. There will be panel discussions throughout the day on those subjects where two (or more) knowledgeable folks team up to discuss their chosen topic. Even the traditional presentations are more exciting when you get to pick them yourself.

It’s time for bloggers, techies, marketing profs, entrepreneurs, and geeks to unite again at BarCamp Memphis 2010!

What is BarCamp?
<http://www.barcampmemphis.com>
With BarCamp Memphis <http://www.barcampmemphis.com>  less than 3 weeks away, it seems time to answer the question, “What is BarCamp? <http://memphisbarcamp.pbwiki.com/BarCamp%20Memphis%20-%20Dave> ”

Let’s begin by deciding what BarCamp is not. BarCamp is not like conference you’ve ever been to. You won’t be served cold coffee or cold speakers, and the topics weren’t previously determined with little or no audience input. NOOOO! BarCamp is a knowledge-sharing event wherein people learn from the presentations, and talk to each other to create the value they personally need from the event. BarCamp is a place for you to participate, learn and share. BarCamp is the un-conference.

BarCamp Memphis is interactive and user-generated. Anyone and everyone who comes to BarCamp is invited to come with a topic in hand and prepared to share. Don’t worry if you’re not a legend, neither are most of our presenters <http://barcampmemphis.com/topics/> . Rather, these are folks with from local or regional companies sharing many of the same challenges. Session formats can be a traditional presentation (with or without slides), a Q&A session, a demonstration, a panel discussion or just about any format of your choosing. Just make sure your topic relates to the web, web technologies, geekery, new devices, etc.

At the beginning of the day, everyone votes on the presentations. The result is the most relevant, informative, and interesting conference possible for all its’ attendees. Said simply, BarCamp Memphis becomes what you want it to be.


BarCamp Memphis will also have rooms set aside for open discussion on the topics that matter to you most (i.e. the ones you create), we call these Core Conversations. There will be panel discussions throughout the day on those subjects where two (or more) knowledgeable folks team up to discuss their chosen topic. Even the traditional presentations are more exciting when you get to pick them yourself.

It’s time for bloggers, techies, marketing profs, entrepreneurs, and geeks to unite again <http://barcampmemphis.com/register-now/>  at BarCamp Memphis 2010!

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BarCamp Memphis!

Posted by lunaweb on October 14, 2010 No Responses »
Oct 142010

Mark your calendars!

Mark your calendars! BarCamp Memphis is almost upon us! This year’s event will be Saturday, Nov. 13 – it’s an unconference  event – and more than ever before, this year will be steered by the participants. Topics and presentations will be crowd-sourced, possibly even impromptu, and elected by the attendees.

BarCamp Memphis is also seeking any level of sponsorship, from door prize donors, to venue sponsors, to monetary donations. Or you can volunteer your time to the event! To get involved, call us at 901-888-5862, or email us at info@BarCampMemphis.com.

More details at BarCampMemphis.com, mark your calendars! We will see you in November!

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