5 Ways to Boost Your Online Reputation

by lunaweb on September 4, 2013

marketingOnline marketing is all about building a virtual identity that people can recognize, connect with, and even promote to their friends. Certainly any business wants their online identity to be regarded positively, but a marketing strategy that is too aggressive or not skillfully designed can come off as pushy or inept, resulting in less customer trust.

Obviously, you don’t want that to be you. Here are a few strategies to help your online reputation not only grow in terms of recognition, but in terms of trust and good will!

Be consistent on your selected social media platforms.
You don’t have to be on every social media site that exists, so don’t stretch yourself thin trying! Stick to the platforms you feel comfortable on, build a following, and then (and this is the important part) don’t abandon your fans/followers. It’s so frustrating for loyal consumers to commit to following your brand only to have you quit updating. Consistency on social media (whether you update once a week or once a day) will promote the idea that you’re not only communicating with your customers regularly, but that you’re generally reliable.

Respond to your fans and followers.
Social media is meant to promote conversation, not monologues, so don’t let your interactions be one-sided! Thank fans and followers for connecting with you online, respond to their comments, and even encourage conversation by sending out questions and requests for feedback. Your customer-base will appreciate that they’ve been given a chance to air complaints or (and you’ll find this is WAY more common) express their gratitude for your service.

Reach out to experts or connect with them online.
Engaging with a well-known authority in your business’s field can let people know that you are involved in your field’s development. Try following experts on Twitter and occasionally retweeting their best content. See if you can get one of them to do a guest post on your blog, or (even better) if you can write one for theirs. Even just connecting with experts on Facebook or LinkedIn can help promote consumer trust!

Use testimonials.
Yelp is so popular because people want to know what kind of experience previous customers had with your business. But you don’t need to limit testimonials to just review platforms! You can collect testimonials through your website, social media, or even just on a piece of paper at your store. Make sure that you have permission to reproduce the content, then spread the word through your social platforms or with a page on your website. And be sure to thank your reviewers for their kind words!

Edit, re-edit, and then edit one more time.
There’s nothing that will undermine your fantastic content and stellar customer service like typos and bad grammar, so proofread everything you put out! Editing isn’t just about spelling and punctuation, though. When possible, get a second opinion on your outgoing content to be sure it’s delivering the message you want. Never be snarky or sarcastic; it rarely reads well on social media. Your customers deserve your best effort, so give it to them!

Bookmark and Share

How to Not Annoy Your Subscribers with Your Email Marketing

August 27, 2013

If you currently have an email address, you are almost certainly signed up to at least one subscriber list. For customers, these emails can be a fantastic way to easily receive information about your favorite businesses. However, there are certain pitfalls that can make these emails more spammy than interesting. You definitely don’t want to [...]

Read the full article →

Which Blogging Platform Should I Use?

August 21, 2013

Got something to write about? Awesome! The Internet has made publishing and sharing your ideas easier than ever, but the sheer number of options for how to set up your blog can leave you with option paralysis. So, we’ll take some of the guesswork out of it for you with this list of blog platforms, [...]

Read the full article →

9 Hard and Fast Rules of Web Design

August 19, 2013

Web design is a broad art with thousands of different aesthetic choices, but ultimately all web designers have one common goal: to display content on the web. That’s why we can compile a list of hard and fast web design rules to use regardless of your website’s look or function. Let’s start with the building [...]

Read the full article →

Zero to Profitable: Taking Your Business From No Online Presence to an Awesome One

August 16, 2013

You had the million dollar idea – that’s awesome and congratulations, but (as we’re sure you already know) the dream must become a reality. For most industries these days, it’s going to involve a web presence. Creating one is tough stuff, though, and most people don’t even know where to start. That’s why we’re here [...]

Read the full article →

6 Text-Driven WordPress Themes

August 14, 2013

Not all of us are photographers, but so many WordPress themes seem focused on images. When choosing a WordPress theme you might want to ask yourself how much time you want to put into your photos. Is it enough to warrant a full width carousel? Do you want seven photos on the homepage? Text can [...]

Read the full article →

Web Related Job Titles and What They Mean

August 12, 2013

Understanding the nuances of a particular job title can be confusing in any industry, but with a relatively new field like Internet services, the terms seem to run together even more than usual! A common misconception for people outside the industry is to believe that any web developer can also design your site or manage [...]

Read the full article →